Are You Churning and Burning?

Do you find that you are spending a lot of time attracting clients into your coaching practice only for them to move on within a few months? This is a common challenge within coaching and can lead to a lot of frustration for you - if you don't have a strategy to counteract it.

Obviously you don't want to work with a client any longer than they need you to - that would be unethical. At the same time, you don't want to work with a client for less time than is required for them to make the changes they desire and deserve. It's a delicate balance.

Here's a pattern I noticed in my coaching practice years ago when I used to do general life coaching (shudder)...

A client would come on board and have weekly sessions for the first couple of months. Then they'd ask to go fortnightly. Then monthly. Then they'd seemingly disappear off the face of the earth and I then went around uttering the 'I need more clients' mantra.

I've since moved away from working with clients on a very loose 'per month basis' to packaging my services and requiring that they commit to a program up front. The program is developed to deliver the key results the clients want in a reasonable timescale. Without this, a client can come into your practice and not work with you long enough for them to achieve the results they really desire.

For an example of how this works, have a look at the Practice Starter Program.

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Are You Making These Marketing Mistakes?

Do you know the biggest marketing mistake you're making in your coaching practice at the moment? If not, it could be hurting your coaching practice unnecessarily. In my time helping coaches to build their practices, I've found that there are 5 common mistakes coaches make in attempting to attract clients. Are you making these mistakes?

On Wednesday, 30th November at 8pm UK Time (3pm EST, 12 noon PST), I'll be delivering an informative teleclass on The 5 Biggest Mistakes Coaches Make in Their Practice. If you'd like to be a part of this complimentary teleclass, just send a blank e-mail.

If you don't receive details within 24 hours, then please let me know and I will send them on to you personally.

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> Getting out of churning and burning

Here are some areas to consider to help you to move away from the frustration of churning and burning:

1. Identify Outcomes - Take the time to identify the key outcomes that you know your target market desire. Yep - if you don't have a target market yet you could even find this first step challenging.

2. Develop a Package - Bring the key outcomes that you know your clients want together and package your coaching services to make them more tangible and desirable.

3. Decide on a Timescale - At first, you may need to estimate how long your coaching package will take for the client to work through and get the results they desire. Pick a timescale (and charge accordingly).

4. Request Commitment - Request that new clients commit to your coaching package rather than an undetermined number of coaching sessions.

So, are you churning and burning?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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