Big Yes, Easy No

You may have times when you become discouraged that not many people are taking you up on your offer to be their coach. However, take a close look at what you're asking people to do. Are you asking for a big yes or a little yes? Let me explain...

A number of coaches go for the jugular and try to turn a prospect into a client in as short a time as possible with the minimum number of steps. It rarely works. In effect they're asking a complete stranger to warm up to becoming a paying client in jig time. The initial yes they're asking for is just too big. And a big yes often leads to an easy no.

Consider asking for a 'little yes' first instead and watch the number of people interested in benefiting from your coaching services increase over time. In this case a little yes is harder to say no to.

It's a bit like the difference between asking for a one night stand and developing a long romance. Are you being a romancer or a rogue?

Ask for a number of 'little yeses' and then you'll finally get some people who take you up on your bigger offer to become a client. But how do you do it?

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How to Niche Your Coaching Practice

I'm putting the finishing touches to the How to Niche Your Coaching Practice electronic product. If you have a question regarding niching that you think should be answered within the product then do let me know. Do this by Friday 25th February and I will respond to your question personally and in detail via e-mail as way of thanks.

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> Ways to get an easy yes...

Here are a number of strategies to give people an offer that is easy to say yes to. You can even offer a series of these:

1. F'ree report - People like to get something for nothing and a f'ree report (electronic or printed) is a quick way of getting an easy yes. I have a preference for the electronic version as it's obtained instantly and it doesn't cost much at all. However, the format you choose may depend upon your choice of target market.

2. Newsletter - A newsletter is another offer you can make to people that makes it easy for them to say yes. However, it's getting harder now as so many other people have newsletters out there competing for space in their inbox. I prefer to offer a f'ree report and add people to the newsletter in the process.

Make sure that you write great content and deliver true value to them though. This is crucial.

An additional benefit of a newsletter is that you can then communicate with them over time so they get to learn the real benefits of what you have to offer.

3. Teleclass - A f'ree teleclass is a way for you to reach a larger number of people at one time and deliver value to them. It's also a way of developing the relationship further as people get used to how you sound and the quality of your work.

4. Consultation - This is the offer I commonly see coaches make and I believe that it's made way too soon. Warm people up with the previous steps first and then they'll be more likely to take you up on your offer of a consultation at a later date.

What other 'little yeses' can you think of that you could use in your coaching practice?

So, is your big yes leading to an easy no?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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