Bridging the Credibility Gap

Are you credible as a coach?

Do bear in mind that your prospective clients will be asking themselves this very question before deciding if they will seriously listen to you any further, let alone make the decision to work with you.

So what do you have to add to your own credibility rating? Maybe...

- Your coaching qualification

- Real experience

- Previous education.

Anything else?

Now as a coach I'm sure you have your own views on the importance of the above points (or lack thereof!)... and so do your potential clients. And in their world, their views count more than your own.

Unfortunately, a number of coaches don't feel confident or credible themselves in their new career as a coach. This isn't exactly a formula for client attraction is it?

Do you want to know one of the very best credibility boosters you can have in the eyes of just about any prospect?

A book.

Yes you and yes a book :-)

Reasons to Consider Writing a Book

Here are just some reasons why you may want to consider writing a book as part of your client attraction efforts:

1. Instant Credibility - Nothing much else gives you a stamp of authority more quickly than a book can. Have you ever found yourself treating someone differently once you found out they were an author?

Note that the word authority and author come from the same root (from the Latin verb augere - to create).

2. Differentiation - The number of coaches in practice continues to increase so you have more and more competition. How are you dealing with that?

One way is to write a book so that you can differentiate yourself from a lot of coaches out there. How many coaches are there? How many coaches who are authors are there?

3. Open More Doors - If you take the time and effort to write a book you'll find that a lot of other opportunities will open up for you. For example, you may find it easier to gain exposure in the media as again being an author implies a certain level of credibility.

4. Easier Client Attraction - You can use your book as a tool to work for you to attract more clients into your coaching practice. Prospective clients who come to you via your book are more likely to be pre-sold on working with you than those who come from other sources.

5. Boost revenues - Having a book can also boost the revenues of your coaching practice - if you approach things correctly.

Last year I worked with a publishing mentor named John Eggen. In case you haven't heard of him before, his clients include best selling authors such as Brian Tracy and Mark Victor Hansen.

John Eggen is a publishing expert with over 24 years publishing experience and he's running a completely complimentary teleseminar on “How to Create a Book that Attracts New Clients" on Monday, 28th August.

If you would like to attend the complementary teleseminar and learn how to have a book to attract clients then just complete your details at:

http://www.authenticpractice.com/johneggenteleseminar.htm

So, how are you dealing with the credibility gap?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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