Client Attracting Websites

Do you have a website? Is it generating client enquiries for you and leading to paying clients? If not...

How would you like to have a website that gets people to contact you to ask you to work with them? Imagine having people from all around the world asking you to be their coach. Is this hyperbole? Not at all... with the Internet, a decent website and an effective strategy.

If you currently have a website and the above scenarios are not happening for you right now then have a close look at your website. Now, let me see (ed. rubbing chin) I bet your current website...

1. Focuses on you - your name, your company, your logo, etc.

2. Focuses on coaching - what coaching is, what coaching is not, etc. Most coaches spend the majority of their website on this and guess what? Potential clients are not nearly as interested in coaching as you are. They are of course more interested in themselves.

Can you hear them yawning already - get the Pro Plus (caffeine tablets) please!

3. Is a virtual copy of your brochure - yeah, you know the brochure that doesn't get much response either? Go figure.

If you have a website, have I described it pretty accurately? I hope not.

Please note that I am not meaning to be critical about your site. How could I? I spent the first three years of my practice without a website at all.

That said, I've also seen some websites that do more harm than having none at all. They look like they've been designed by a teenager and indeed some have. I hope yours does not fit that category :-)

Perhaps worse is the number of coaching websites I've seen that look really impressive from a design point of view but the written message on the site generates little response. The owner has already spent their precious m0ney on a website that certainly looks the part but it just doesn't result in enquiries from potential clients.

At the end of the day - results is the name of the game.

So what can you do?

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Client Attracting Website F'ree Teleclass 29th June at 8pm UK Time

You are invited to a f'ree teleclass on the key elements of a client attracting website. The content will be first class and I'll be following up afterwards with comprehensive notes and an audio too.

If you'd like to join the f'ree teleclass on Wednesday, 29th June at 8.00pm UK Time, then please send an e-mail to me. If you don't receive the confirmation e-mail within 24 hours, then e-mail me and I'll send the details on to you personally. Thanks!

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> Tips for better websites

Unsurprisingly, the tips for having a better website are the opposite of the mistakes outlined above:

1. Focus on the client - The most important person in the world of the visitor to your website is of course - the visitor. Therefore, doesn't it make sense to focus on them for the majority of their visit to your site? This is especially the case for your home page.

2. Focus on results - Use most of your words talking about the benefits that people with get from working with you rather than the process you'll use to get them there.

3. Interact - The delightful thing about the Internet is that it's an interactive medium. There are so many ways that you can interact with your visitor.

Encourage people to begin the process of interacting with you. For example get them to fill out a form, send you an e-mail, request a report, pick up the phone, subscribe to your newsletter, etc. The possibilities are endless.

So, do you have a client attracting website?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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