Do You Enjoy Marketing Your Coaching Practice?

It's a bit of a silly question I know. However, it needs to be asked. Can you, hand on heart, say that you are enjoying the various marketing activities you do in your coaching practice? If not, it may be time to change the way you do things.

If you do not currently enjoying the activities you engage in to attract coaching clients, you are less likely to do them. It drains your energy. You put things off. Your practice suffers.

A number of years ago I made a decision not to engage in marketing activities I didn't really enjoy and it's made the world of difference in my practice. If you enjoy the activities you will be more likely to do them and consequently you will get better results. Make sense?

For example, being a pretty quiet person, the idea of regular networking meetings is not really my cup of tea. I did it for years and tolerated the activity during the early days of building my practice. I didn't dislike networking but equally, it didn't float my boat.

Instead, I prefer to market my practice from the comfort of my own home using methods I can 'do in my slippers.' Hence I use activities such as writing newsletters, articles and creating teleclasses to build my coaching practice.

You are most likely different and have your own preferences too. Do you know what they are?

Your Preferences

Take a moment to consider your own preferences when it comes to promoting your coaching practice and attracting clients. Are you honouring them? Here are a couple of points to consider:

1. Current Activities - List the activities you currently engage in to attract clients into your coaching practice. Look back over the past few months and note down the main methods you've used.

Consider your own strengths and preferences. Against each activity rate how much you enjoy it and if it suits your own personality and style. Give each method a score out of ten.

2. The Undesirables - Highlight the activities that you consider to be undesirable. You know, the ones that you intuitively know are 'not you.' Are there ways that you can alter how you do this activity or do you need to drop it all together?

3. The Favourites - Which activities do you enjoy doing the most? Can you do more of these and drop some of the less enjoyable methods? Are there other related activities that you can add to put more enjoyable activities into your schedule?

4. Alternatives - Are there any other activities you can see that you can add to your mix so that you spend more time engaging in enjoyable activities to attract clients? What else could you do that you know you would enjoy?

Note also that the most effective activities for attracting clients into your coaching practice will also depend upon your choice of target market and the best methods to reach them. Are you well suited?

---

Will I Hear You on the Global Phone Conference 2006?

April 5th-7th 2006

If you are serious about growing your coaching practice and attracting clients more easily for the rest of 2006 and beyond I encourage you to attend the Global Phone Conference, 5th-7th April.

22 of the top coaches and mentors in the field of coaching have been invited to speak including Nancy Kline, George Metcalfe, Bernadette Doyle, Nicola Cairncross and me too ;-)

http://www.theglobalphoneconference.com/

You'll learn the nuts and bolts of what it really takes to build a successful coaching practice in the UK from coaches who have already been there and done it.

I encourage you to attend and look forward to hearing you on the calls.

---

So, do you enjoy marketing your coaching practice?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

---

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

If you have received this copy of the Authentic Practice Newsletter from a colleague and you would like to receive future issues, then please visit http://www.authenticpractice.com/subscribe.htm. Thank you.