Do You Need a Face-Lift?

Last week I delivered a presentation at the Coaching Essentials conference in London and I had the opportunity to network with a large group of coaches. Inevitably, a lot of business c@rds were exchanged and I returned to Nottingham with a bunch in my hand. The range in quality was large and unfortunately this is quite typical.

In a previous newsletter, I've already written about the common mistakes coaches make in their use of business c@rds. In this week's newsletter, I thought I'd share with you an example from my own practice so you can see the idea better. Here goes...

The front consists mainly of my contact details:

The reverse contains a basic elevator speech and an offer to request a valuable report:

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How to Create a Client-Attracting Newsletter F'ree Teleclass 20th July

Would you like to start a newsletter for your coaching practice but you're unsure where to start? Does the technology side put you off? Do you want to attract clients by using a newsletter?

Over the past couple of years I have built an international coaching practice from this newsletter. Last month I can attribute £2,500 of invoices directly to from this source. In this teleclass, I'll share how you can use a newsletter to attract clients and build your practice.

If you'd like to join the f'ree teleclass on Wednesday, 20th July at 8.00pm UK time, then please send an e-mail. If you don't receive the confirmation e-mail within 24 hours, then e-mail me and I'll send the details on to you personally. Thanks!

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> A few observations

Here are a few observations about the card that I use:

1. Colour co-ordinated - I've used a small number of colours that work well together and represent my brand. These also tied in with the presentation slides I used too.

In contrast, most of the cards I received were in two colours only and looked a bit boring. At the other extreme, some cards had way too many colours and detracted from the text and the message completely.

2. Two-faced - No not me - but the card is. You only have a small area on which to place your marketing message so doesn't it make sense to use both sides?

Most cards I received had nothing on the back at all. Although this is a handy space for the recipient to write notes, wouldn't you prefer to have a message there too? They can always write on top of your message if they want to.

3. Call to action - The card concludes with one specific call to action that's easy and desirable for the recipient to take. The objective for me is for people to become a subscriber to this newsletter and not necessarily to ask for a consultation right away.

In contrast, a lot of the cards I received had no call to action on them at all.

4. Tracking - The address for the report is only present on the business card and is not used elsewhere. Therefore, I can now track how successful the business c@rd is at generating new subscribers. I can use this information to better allocate my marketing resources in future.

By the way, I used www.printing.com and was very impressed with their service. You know exactly how much it will be up front and they can usually deliver within 3 working days.

So, do you need a face-lift?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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