Do You Want to Go to Bed with Me?

I hope the title of this week's newsletter surprised you and maybe even raised your eyebrows. Obviously, I'm not serious about the proposition in the title but I've seen a number of coaches use a similar approach in the marketing of their coaching practice. Let me explain...

I've observed some coaches try to short-cut the process of turning a complete stranger into a paying client. They often meet a prospective client and then try to get them interested in coaching and a complimentary session right away. This is the d@ting equivalent of meeting a girl or guy at a party and asking them to go to bed with you on the first night. Hey, it may work but you're more likely to get a slap in the face!

Staying with the d@ting analogy, a more effective approach is to court the prospective client over time and build the relationship where you begin to know, like and trust each other. There's no need to rush things and order the wedding cake just yet ;-)

So, what process are you currently using to turn prospects into clients? Are you going too fast?

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Do You Want to Build a Successful Coaching Practice?

Together with a number of other top coaches in the UK, I'll be delivering a workshop at the Coaching Essentials event on Wednesday 6th July at the Woburn House Conference Centre in Central London.

This promises to be a great event that will provide you with strategies on how you can build your own successful coaching practice.

You can download the full programme brochure (PDF) or visit the Coaching Essentials website to find out more. Alternatively, give Carlton McCleary a call now on 020 7544 1010 or 07956 507 134.

I look forward to seeing you there.

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> Tips for a better process

Here are a few tips to help you to increase the number of prospects that turn into clients (note the similarities with d@ting):

1. Take your time - There really is no need to rush things. In fact if you do rush into this you may just repel the prospective client rather than attracting them. Be patient and develop a process that gradually warms people up to the idea of working with you.

2. Follow-up - Follow up with the prospective client in a professional manner after the first meeting and beyond.

For example, you may follow-up with them after your initial meeting by sending them a letter and maybe even an article that would be of interest to them.

3. Keep in touch - Find ways to consistently deliver value to them over time so they begin to see the usefulness of your services. You can then educate them on the benefits of working with you and when they are ready they will contact you.

For example, you may consider having a newsletter that consistently delivers valuable content to them and educates them on how you can help them.

4. Make offers - In your communications with the prospect make a series of offers to get them to come closer to you. This may not necessarily be asking them to book a complimentary consultation. Instead, invite them to take a small and easy step such as requesting a report, booking on a teleclass or visiting a special page of your website.

P.S. Have you booked onto the f'ree Client Attracting Website Teleclass on 29th June at 8pm UK time?

The teleclass will focus on the key elements of a client attracting website. The content will be first class and I'll be following up afterwards with comprehensive notes and an audio too. Just send an e-mail to websiteteleclass@authenticpractice.com. If you don't receive the confirmation e-mail within 24 hours, then e-mail me and I'll send the details on to you personally. Thanks!

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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