Do You Want to Niche?

Happy New Year to you first of all. I hope that 2005 is the year that your practice really takes off and you begin to make the difference in the world that you want to make.

Have you been considering niching your practice but you seem to draw back from making the final decision? Are you going around in circles about what niche could be right for you?

If so, the future issues of the Authentic Practice Newsletter are going to be of major interest to you. If you've already chosen a niche then I'm sure that you'll still find value in the material that I'll share with you over the coming weeks.

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Changes to the Authentic Practice Newsletter

In the last issue of the Authentic Practice Newsletter I promised you some exciting developments. Well, I'm going to focus on a particular subject area each month so that you can access more in depth information and structure your learning much better. And I may even throw in some teleclasses too :-)

The month of January will be focused on the idea of niching your coaching practice. I know from my work with coaches that this can be a very difficult area for some yet it can make a big difference to your ability to attract clients too. Once this 'tough nut' is cracked the rest of your m@rketing efforts will be much easier.

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> 5 Reasons you may not have niched your practice just yet

Here are 5 reasons I commonly hear coaches mention as to why they've not yet niched their practice. Which one best describes you?

1. Don't know what - Some coaches are a bit unsure of what exactly a niche is. They know it's a m@rketing term but they are unclear on what it's about or the extensive benefits that it provides. As a result they miss out on attracting many clients into their practice.

If you fall into this camp, consider educating yourself on the area of niching. Once you learn about what a niche is and how it applies to your practice I'm sure that you'll want to find your niche.

2. Don't know how - Another group of coaches know what a niche is but don't really know how to go about implementing it into their practice. As a result they do not implement anything and experience the rewards that niching can bring.

If you find yourself in this position learn from people who have niched their coaching practice successfully.

3. Don't want to - I've met some coaches who are adamant that they do not want to niche their practice in any shape or form. They wish to remain a f'ree spirit, go with the flow and let the universe take care of the details. When I ask them what results they're getting many of them begin to cough and splutter ;->

If you fall into this camp then it's your choice and so are the results of your choice.

4. Not just yet... - This group of coaches fall into the 'Niching Mañana' category. Sure, they know what niching is, how to do it and the difference it would make to their practice. However, they say that they'll niche their practice someday - just not today.

If you find yourself in this category, make a start and do something (hey anything!) today.

5. Don't want to choose the wrong one - Some coaches are held back by the fear of making the wrong choice for their niche. What if they choose the wrong niche? Will the heavens fall from the sky? What's the worst thing that could happen if you do?

I've shared this with some of you before but a number of years ago Nicola Cairncross gave me some sage advice. She said "Shaun. Choose a niche - any niche. Make a start on that niche. If it doesn't work out so what - no one will know about it anyway and you can always choose another!"

So, do you want to niche?

Please note that I have now moved to the address below. And yes, by synchronicity, it really is on Old Coach Road :-)

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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