Get More Clients by Doing Less

Do you find that you are doing a lot of work in the area of marketing but seeing very little in the way of results? This is a common challenge that I've observed with many coaches that I meet. They say that they're putting in a lot of effort but just not attracting many new clients at all. For some, not even a sniff :-P

I've observed the following types of marketing activity patterns with coaches that I've met and worked with over the years. Which category best describes you?

1. Little effort, little results - In this case, you put a little in and you get a little out. This is Universal Law I'm afraid and there's no use trying to change that deal.

2. Big effort, little results - If you find yourself in this camp it can be very frustrating. You're out there doing a lot of activity but you're just not realising the results. You're doing plenty of sewing but very little in the way of reaping. The gap between sowing and reaping seems far too long.

Are you sewing the right seeds? Is most of your marketing activity simply ineffective?

3. Big effort, big results - If you're in this group then at least you're seeing big results for your efforts. However, it sure is tiring though isn't it? Yes you've got a stream of clients coming into your practice but boy oh boy do you have to work for it.

4. Little effort, big results - Consider yourself fortunate if you have achieved this level. You've learned the secret of leverage and taking the most effective actions that get you more results in less time. Pat yourself on the back.

From the outline above I'm sure that you would prefer to be in the latter group. To do this you need to learn the distinction between being a student and a master. Here goes:

A student produces less whilst doing more and more.

A master produces more by doing less and less.

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Would You Like to Get More Clients with Less Effort?

E-mail me today to arrange your complimentary consultation to see how you could be attracting more clients in less time by using more effective strategies. Do this before Friday, 17th December and I'll send you a bonus gift too.

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> Tips to get more clients with less effort

Here are some tips to help you to move into the latter group where you get more clients with less effort:

1. Measure - Get into the habit of measuring the effect of all of your marketing activities. Which methods produce the best results for your practice?

Extra tip: If you receive an enquiry for your coaching services always ask the potential client how they heard about you. Make a note of this and then you will be able to identify which marketing efforts are producing the greatest response. This gives you useful information on how your resources of time, energy and m0ney can be better spent in the future.

2. Select - Check the results of your marketing activities and select those that are producing the biggest results. Focus your efforts on these and eliminate the activities that produce little or no results.

3. Leverage - Look for the activities that give you massive leverage in terms of time, energy and money contrasted to results obtained.

For example, 3 weeks ago I delivered a teleclass that took just over 1 hour to deliver to at least 15 attendees. It only c0st me 79p for the call and some preparation and follow-up time and it has resulted in business worth over £1,000 already. Now that's leverage :-)

So, how can you get more clients in less time?

With very best wishes,

Authentic Practice
helping coaches to get more clients
3 Larchdene Avenue
Wollaton
Nottingham
NG8 2PF

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I hope that you have enjoyed reading this issue of Authentic Practice and have found the information valuable. Please forward this issue onto any friends or colleagues that you think would benefit.

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice that makes a bigger difference in the world.

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