Lessons from Toothache

Can you remember a time when you had an episode of bad toothache? Believe it or not, this provides an excellent way of learning how to market your coaching practice more effectively. Bear with me...

Think back to the time when you had toothache, here are a number of points to note:

1. You had a pain - you knew it hurt and where it hurt (if you were lucky 'this tooth' or unlucky 'these teeth/in the head/all over').

You most probably moved from a state of blissful unawareness of the toothache to an acute awareness of it.

2. You looked for help - depending on the severity of the pain, you looked for help ranging from tooth tincture, cloves, hot water bottle, pain killers, meditation, or a trip to the dentist. Importantly, you knew where to look for help.

3. You wanted help pronto - you weren't content to wait around for the toothache to go away. You wanted it sorting out prontissimo (Italian for very quickly).

Well, the three points above highlight the characteristics of a great target market for your coaching practice. Ideally, your prospective clients will be aware of their pain/desire, actively looking for help (where you are) and they want helping today.

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What's Your Biggest Marketing Mistake?

Do you know the biggest marketing mistake you're making in your coaching practice at the moment? If not, it could be hurting your coaching practice unnecessarily. In my time helping coaches to build their practices, I've found that there are 5 common mistakes coaches make in attempting to attract clients. Are you making these mistakes?

On Wednesday, 30th November at 8pm UK Time (3pm EST, 12 noon PST), I'll be delivering an informative teleclass on The 5 Biggest Mistakes Coaches Make in Their Practice. If you'd like to be a part of this complimentary teleclass, just send a blank e-mail.

If you don't receive details within 24 hours, then please let me know and I will send them on to you personally.

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> Tips on your target market

Look at the people you are currently targeting for your coaching practice:

1. Do they have a pain? - Are they aware that they have pains (or desires) of some form?

One of your jobs to be able to market your coaching practice effectively is to become clear on the pains (and/or desires) that your prospective clients are experiencing.

It may be necessary to educate the client so they become more aware of their situation and how you can help them.

2. Are they looking for your help? - Do you know that they are actively looking for help? If so, where are they looking? Are you in the places they look for help? If not, how will they find out about you?

For example when looking for a dentist, I go straight to my Rolodex. When looking for a plumber I'll look in the Yellow Pages. Where are people looking for you? Are you there to be seen?

3. Do they want help now? - Are they sufficiently motivated to want help at this very moment to remove their pain or achieve their desire? If not, they won't become a client in your practice until they do.

P.S. Sorry that this week's newsletter is a day late. Can you guess why? Yep - a bout of serious toothache. Sometimes, I just can't take my marketing goggles off :-)

So, what are your lessons from toothache?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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