Make a Bigger Difference

Last night I attended a teleclass hosted by Andrea J. Lee, the author of Multiple Steams of Coaching Inc0me. On the call she challenged us to work on the following question for homework:

"What is the boldest, most outrageous and provocative statement that you could make to your market right now?"

I thought about it overnight and it helped to refine a thought that I've wanted to share with you for a while now. So, here it is...

"Your marketing ability will determine the magnitude of the difference you make in the world through your coaching."

Please realise the implications of the italicised statement above.

Sure, your coaching ability will have an influence too, but if you don't attract the clients into your practice in the first place then there will be nobody to coach anyways :-)

If your marketing ability is poor at the moment then your potential impact in the world through your coaching will be limited. Why? If you're poor at marketing, you won't attract many clients into your practice. Therefore, you'll not reach as many people as you otherwise could if your marketing abilities were better.

In contrast, if you take the time to develop your marketing abilities you will be able to attract more clients into your practice and therefore have the potential to make a difference in your client's lives. Also, due to the ripple effect, you will have an impact on the lives that your clients touch too.

That said, it all starts with improving your marketing ability so you can attract and work with clients in the first place.

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Have You Attended the Free Teleclass Yet ?

5 Key Strategies to Attract More Clients
into Your Coaching Practice in 2005

Do you want to have a lot more clients in your practice next year than you've had so far this year? On Wednesday, 8th December at 8pm UK time I'm delivering a teleclass on the 5 key strategies you can implement into your coaching practice to help you to attract a lot more clients in 2005. This is the last one on the 5 strategies this year, so if you didn't make the last call, this is your last chance.

To book your place, e-mail me and you will be sent full details about this informative teleclass. There will also be comprehensive notes sent out to participants after the teleclass. It's free too:-)

P.S. If you do not receive an automated response within 24 hours, then please email me to let me know and I will forward you the details personally.

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> Tips to improve your marketing ability and make a bigger difference

Here are some tips to help you to improve your marketing ability and therefore attract more clients so that you can make a bigger difference in the world:

1. Decide - Becoming a better marketer starts with making a decision to do so. List the reasons why it's important to you that you improve your marketing ability. What are the main benefits to you and your clients?

2. Learn - Set aside time to develop your marketing ability on a regular basis so that you become better with time. You may consider having a set time each week to learn more about becoming better at marketing your coaching service.

Your practice will grow to the extent that you do :-)

3. Invest - Set aside a monthly budget for investing in improving your marketing ability. You can invest this in books, audios, teleclasses, mentoring, etc. In my experience, money invested in self-education has returned itself ten fold.

So, is your marketing ability the bottleneck for you to make a bigger difference?

P.S. To find out more about Andrea J. Lee and her book Multiple Streams of Coaching Inc0me, have a look at www.multiplestreamsofcoachingincome.com . I've sent for the book and I'm looking forward to reading it over Christmas. I'd also highly recommend her teleclasses too as she certainly gets you thinking out of the box.

With very best wishes,

Authentic Practice
helping coaches to get more clients
3 Larchdene Avenue
Wollaton
Nottingham
NG8 2PF

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I hope that you have enjoyed reading this issue of Authentic Practice and have found the information valuable. Please forward this issue onto any friends or colleagues that you think would benefit.

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice that makes a bigger difference in the world.

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