Oh No - Not Another Coach!

Have you had the above reaction to your coaching services yet? If you have, don't take it personally - it's perfectly understandable. There are just so many coaches out there at the moment. For example...

Did you know that there are well over 6,000 trained coaches (admittedly to varying standards) in the UK at the moment? Oh, and this does not include the other pseudo-coaches who have decided to hang out their shingle and join the coaching bandwagon.

So what does this mean to you?

Well, you need to find a way to differentiate what you are offering contrasted to the other coaches promoting their coaching services at the moment. You need to give people a reason to choose you over the rest. Are you?

I'm a big fan of niching and have seen the difference it can make to how effectively you attract clients into your coaching practice. So - think niche.

This is all well and good but some coaches can find it a challenge to identify their niche in the first place - particularly if they have little experience working with real clients. Even some more experienced coaches can find it hard to decide on their niche too.

So what can you do?

Well, recently I've found what I believe is a neat approach to identifying a niche market. What's more, it's not provided by me either. It's just too good an idea not to let you know about it - I feel that I owe that to you. What is it?

Recently, I've been in contact with Kate Edmonds (PCC) of Firework Coaching. She is one of the most experienced coaches in the UK and along with her business partner Marianne Craig (MCC), they provide a programme helping coaches to work in the niche of career coaching.

Here are a number of advantages I see to their approach:

1. Popular Niche - The niche of career coaching is a popular one with demand too. In fact career coaching one of the most requested types of coaching as career is such a fundamental part of life. So you know there's demand there right?

Now as it's a popular niche there is also plenty of competition there too - so the right approach is essential.

2. Wide Niche - The niche of career coaching is sufficiently wide to allow scope for narrowing down further, if you choose to do so. Some coaches resist a niche because they don't want to narrow down their options too soon.

This approach allows you to use a wide niche to attract clients and learn what type of clients you get the best results with. You can then use this learning to refine your niche and further differentiate your practice later if you choose to do so.

3. Common Language - The niche of career coaching allows you to focus on talking with potential clients in everyday language of careers rather than the less common parlance of coaching.

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Career Coaching Niche Teleclass with Shaun O'Reilly and Kate Edmonds

Wednesday, 29th March at 8pm UK Time

On Wednesday, 29th March at 8pm UK time (3pm EST, 12noon PST), I'll be delivering a teleclass with Kate Edmonds looking at the potential of the career coaching niche. I'm sure that this will be an immensely useful teleclass if you are looking for a potential niche or currently work in the career coaching niche already.

To ensure that you get your place, just complete your details at:

http://www.authenticpractice.com/careernicheteleclass.htm

Note - if you do not receive details within 24 hours then do let me know and I will send them to you personally.

I look forward to hearing you on the call.

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I do hope that you found this article useful. I strongly believe in sharing the best information and strategies I discover - even if they don't come from me.

So, are you another coach?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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