People Do Business with People...

I'm sure that you've heard the phrase that 'people do business with people.' However, are you applying this knowledge in your coaching practice?

This sentence is often extended to say that...

People do business with people they know, like and trust

There are also 3 criteria that people often use for not doing business with you. Do you know what they are? Well...

They may not believe you. They may not understand you. Finally, it may not be the right time for them.

Many coaches I meet have not developed a sufficient number of strategies to deal with the business realities given above. Some naïvely expect their brochure or website to do all the work to deal with the points mentioned so far. What about you?

If you have not developed ways for people to get to know like and trust you then you will simply struggle to attract new clients. Likewise, if you're not looking at how you can help people to believe and understand what you are offering them, then you will find growing your practice a constant challenge.

So what can you do?

---

Are You Unsure What You're Doing?

If you're unsure if you are doing the right things in marketing your coaching practice then the Coaching Practice M.O.T. could be for you. What is it? Well...

It's a one-off session with me where you can ask me any questions about your practice you wish. I'll share with you my honest opinion on a number of key aspects to the promotion of your practice. In my time working exclusively with coaches I've found a number of key patterns that can help or hinder your ability to attract clients.

The 1nvestment? Just £95 for peace of mind knowing that you've had your current approach reviewed and the opportunity to ask your niggling questions so you can move on.

E-mail me today with 'Practice M.O.T.' in the subject line. Do this before Monday, 25th April and you'll also receive a £20 disc0unt so you can have the benefits of the Practice M.O.T. for just £75.

---

> The 3 elements...

Here are some additional points to consider on the 3 elements mentioned above:

1. People do business with people - Are you presenting the personable side to your coaching practice or trying to pass yourself off as a more corporate body?

For example, are you using a photo on your brochure or website? What about your personal profile? How can you inject it with more of the essence of you so people have a real flavour of who they could be doing business with?

2. Know, like and trust - What are you doing in your practice so people can get to know, like and trust first before they consider doing business with you?

Once people know, like and trust you they will feel more comfortable approaching you to work with them. This is especially the case for the very personable and often intimate service of coaching.

3. Believe, understand and timing - What are you doing to help people to believe and understand what you're offering? What are you doing so that you can present your coaching service to them when the timing is right for them?

Once people believe and understand you they'll be more open to utilising your coaching service. If you implement strategies to give people multiple exposures to your offering you'll be more likely to meet them when the timing is right for them.

A key strategy in my practice for dealing with the business realities given above is this newsletter. Do you notice how it covers all of the bases? This newsletter has helped me to develop my practice to serve clients in the UK and Europe - some of whom I've never met before.

So, what are you doing for the people who do business with people?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

---

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

If you have received this copy of the Authentic Practice Newsletter from a colleague and you would like to receive future issues, then please visit the subscription page at http://www.authenticpractice.com/subscribe.htm. Thank you.

You have received this message because you have been subscribed as:

Name: name

E-mail: e-mail

This message is for subscribers only. If you did not subscribe to this list, please use the unsubscribe link at the bottom or contact me directly on (0845) 123 5105.