Practice Development Time

Do you allocate regular time each week to focus on where you want to get to in your coaching practice and how you're going to get there? If not, you could find that you consume a lot of time needlessly moving in the wrong direction when a course correction could have been more easily made up stream - if only you'd taken the time to stop and think. Let me explain...

The reality is that building your own successful coaching practice will take you time, effort, discipline and focus (amongst other things). There are so many things to think about: coaching clients, attracting clients, handling invoices and other admin. It's so easy to get lost working in your practice instead of working on it too.

You may have already heard of the concept of working on your business instead of just in it and this idea was popularised by Michael Gerber in his great book The E-Myth Revisited. If you've not yet read this book I'd highly recommend you do so. More importantly, apply the concepts contained therein.

For the past year, I've been allocating a full day each week as my Practice Development Day and it's made a huge difference to my effectiveness and contentment. For me, Practice Development is done on a Monday and that's when I focus on where I'm going in my practice and where I need to change track. I chose a Monday as it's symbolic of the importance of this activity and really puts first things first.

(Incidentally, Tuesdays-Thursdays are Client Days where I deliver my service to clients and Fridays are for Marketing and some Administration).

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What's Your Biggest Marketing Mistake?

Do you know the biggest marketing mistake you're making in your coaching practice at the moment? If not, it could be hurting your coaching practice unnecessarily. In my time helping coaches to build their practices, I've found that there are 5 common mistakes coaches make in attempting to attract clients. Are you making these mistakes?

On Wednesday, 30th November at 8pm UK Time (3pm EST, 12 noon PST), I'll be delivering an informative teleclass on The 5 Biggest Mistakes Coaches Make in Their Practice. If you'd like to be a part of this complimentary teleclass, just send a blank e-mail.

If you don't receive details within 24 hours, then please let me know and I will send them on to you personally.

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> Tips on Practice Development Time

Here are some questions to consider during your practice development time:

1. Where are you now? - Take the time to get clear on where you currently are in your coaching practice. What's working well? What's not working? What are you going to do about it?

2. Where are you going? - Where are you going in your coaching practice if you remain on your present path? Is this where you want to take your coaching practice?

3. How are you going to get there? - What action steps are required to take your practice to where you really want to get to? When are you going to take these action steps?

4. What needs to change? - What are you currently doing in your coaching practice that's not producing the results you want? What are you going to change and by when?

P.S. If you've not yet got The E-myth Revisited by Michael Gerber, I'd highly recommend you do so. It contains a lot of other brilliant ideas in addition to the distinction of working on your business instead of just in it. You can read some of the other reviews of the book at Amazon.

So, when is your practice development time?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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