The 3 Crucial Activities

If you currently don't have enough clients in your coaching practice, then ask yourself if you are doing the 3 crucial activities. What are they? I'm glad you asked! Well...

The 3 crucial activities for growing your coaching practice are prospecting, presenting and following-up. If you are not consistently doing the 3 key activities in your practice then you'll find that your client attraction abilities begin to fall apart. Here they are in more detail...

1. Prospecting - This is about finding prospective new clients for your coaching practice. What are you doing in this area to attract new clients? I've found that many coaches rely on just one or two methods to prospect for new clients for their practice. This is crazy. If one or more of these sources dries up then your practice could be in trouble fast.

2. Presenting - This is about presenting your coaching practice to new prospects once they express an interest in your services. A common mistake I see coaches make is that they make the main focus of the presentation on the process of coaching rather than the benefits of coaching. Shifting the focus onto the benefits of what you offer can have a major impact on your ability to convert prospects into clients.

3. Following-up - This is about following-up with prospective clients after you have first made contact with them and all points afterwards. I've found that this is where many coaches commonly falter and simply do not follow-up anywhere near often enough (and some don't follow-up at all!). As a result, all of the hard work you put into the previous two steps can go to waste - what a shame :-(

You may have heard the statistic that people need around 7 exposures to a product or service before they'll consider purchasing it. For the relatively new process of coaching I believe that this number is much higher. So make sure you follow-up, follow-up, follow-up.

Think of each of the 3 Crucial Activities as being a leg on a 3-legged stool and your coaching practice as being the seat. With one or more of the legs weak or missing you'll be in for an unsteady time ahead. Pay attention to each of the 3 crucial activities and you'll find your coaching practice on a much steadier footing.

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Thank You for Your Contributions

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> More about the 3 Crucial Activities...

Here are some additional points to consider on the 3 crucial activities for building your coaching practice:

1. Prospecting - Identify 3-5 prospecting methods that you can apply consistently in your coaching practice to create a constant stream of prospective clients. If possible, select the methods that you'll enjoy so you'll be more likely to do them regularly. Also, consider setting a regular time each week for prospecting for new clients. Remember that whatever gets scheduled gets done.

2. Presenting - I've found that it's better to spend the first part of the presentation on identifying what the main challenges are for the prospective client before moving on to what I have to offer.

Later keep the focus on the benefits of what you offer rather than the process of coaching itself. Remember that people are more interested in themselves and what they'll get out of utilising your services rather than your coaching process.

3. Following-up - Have a system for following-up with prospective clients after the first contact. Common follow-up methods include sending a letter, postcard, e-mail, newsletter, telephone or even scheduling the next meeting.

Think through the steps that people need to take from their first contact to becoming clients in your practice and develop a process that you can use to follow-up with them along each step of the way.

So, are you doing the 3 Crucial Activities?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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