The Dangerous Mantra

Almost all coaches I meet seem to utter the same mantra of 'I want more clients, I want more clients…', ad infinitum. If you are amongst this bunch, I invite you to go to your sink and splash yourself with some cool water. Why?

I believe that the 'I want more clients' mantra is a dangerous and very limiting verse for you and your coaching practice. Even if your wish comes true, you end up with a coaching practice that is full of one-to-one clients. Great you may say.

Watch out though as you will then end up in the trap of exchanging your valuable time for money. Think about it - if you're not on the end of the phone or face-to-face with a client you don't get any of the green stuff. Not good.

You know that you only have so much time and therefore with the one-to-one mindset you can only earn so much money. Eventually you reach a point of saturation. How many coaching clients can you really serve well in each month?

So what's better?

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Attract Clients Using the Media Teleclass with Joanne Mallon

Do you want to learn how to use the media to build your coaching practice and attract more clients? On Wednesday, 31st August at 8pm, Joanne Mallon and I will be delivering an informative teleclass on how you can use the media to grow your coaching practice.

To get your complimentary place on the media teleclass, just send a blank e-mail to shaun5-121284@autocontactor.com or complete your details at...

http://www.authenticpractice.com/mediateleclass.htm

Joanne Mallon is one of the UK's top Media Coaches and has helped her clients appear in national publications such as The Times and The Daily Mail. You can find out more about her by having a look at:

http://www.joannemallon.com/business.htm

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> Tips on escaping the dangerous mantra

Here are some pointers to help you to move away from the limiting one-to-one coaching mindset:

1. Leverage - Look for ways that you can leverage out your time out so you're not just limited to delivering your coaching services one-on-one. How many ways can you think of where you can you go from one-to-one to one-to-many?

For example, you may do group coaching in person or via a teleclass. This way you can reach more people in a given hour of your time.

2. Extend - You may consider extending your services so that you offer additional ways that you can deliver to groups of people instead of to just one person at a time.

For example, a number of coaches successfully provide coaching and training services so they are able to deliver more frequently to groups of people. Here you give people more options for utilising your skills with a one-to-many model.

3. Intellectualise - Look for ways in which you can turn your knowledge and skills into intellectual products that you create once and distribute forever.

For example, you may have noticed that a number of coaches have created electronic products (e-books, e-courses, etc) so they have the potential to generate revenue 24 hours a day. What's more they don't have to be there to deliver the product - they can even be in bed as the lucre floats their way :-)

So, do you have a dangerous mantra?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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