The Gold in Your Coaching Practice

Did you know that you have hidden reserves of gold inside your coaching practice? If this is true, would you know where to look for them? No? Well...

It took me a while to discover this important source (about 2 years into my coaching career in fact). When I learnt what I am about to share with you I nearly slapped myself on the forehead and uttered the Simpson-esque word 'Doh!'

I see other coaches making a similar mistake to the one I made years ago, i.e. running around like a headless chicken in the pursuit of the apparently Holy Grail of attracting more clients. You may discover that this turns out to be a mirage.

Well guess what - make sure you focus on the clients you already have and serve them to the very best of your abilities. Moreover, develop a series of other offerings so that your current clients come back for more of your services at a later date. You can then spend less time focusing on attracting new clients and use your energies to deliver value to the clients you already have.

By the way, I covered the 4 Ways to Grow a Coaching Practice in a previous newsletter in January 2004 and getting more clients is only one of the ways mentioned. Do you know what the other three are? Have a look to find out.

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Attract Clients Using the Media Teleclass with Joanne Mallon

Do you want to learn how to use the media to build your coaching practice and attract more clients? On Wednesday, 31st August at 8pm, Joanne Mallon and I will be delivering an informative teleclass on how you can use the media to grow your coaching practice.

To get your complimentary place on the media teleclass, just complete your details at...

http://www.authenticpractice.com/mediateleclass.htm

Joanne Mallon is one of the UK's top Media Coaches and has helped her clients appear in national publications such as The Times and The Daily Mail. You can find out more about her by having a look at:

http://www.joannemallon.com/business.htm

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> Tips on mining the gold in your coaching practice

Here are some pointers to help you to increase the amount you extract from your coaching practice:

1. Deliver - Make sure you focus on delivering value to your clients so that they have a positive experience of working with you. In fact, under promise and over deliver and that way they'll know who to come to if they want more next time.

Are you really delivering a great service to your clients or just going through the motions and delivering an 'acceptable' level?

2. Extend - Develop a series of additional products and services that would be of benefit to your current clients. For example, some coaches offer teleclasses, workshops, and electronic products to extend the range of ways that they can deliver results that they know their clients want.

What else do you think your clients need after they have first worked with you? What else can you give them to continue to enrich their lives?

3. Keep in touch - Ensure that you remain in contact with your past and current clients so that you remain top of mind for when they next have a need for your coaching service.

What are you doing to remain in contact with your past and current clients?

4. Offer - Continue to offer your clients additional products and services that you know would enrich their lives and give them the results they desire. The main point is that these additional products and services are in the best interests of your client, not just yourself.

What other options are you presenting your past and current clients with?

So, where is the gold in your coaching practice?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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