The Good, The Bad & The Ugly

Hi,

You may remember that last week's newsletter was about the importance of having client-centred promotional materials. If you missed last week's edition, then not to worry, you can get it here.

Well, over the past week I've had the opportunity to review the websites and brochures of a number of coaches who are subscribers to this newsletter. It really reinforced the need for a real change in the focus of promotional materials away from the service provider and onto the purchaser of the service.

After a while, the brochures I reviewed began to blend into one another without much real distinctiveness. In fact, some reminded me of the very first brochure I used to promote my coaching practice in the year 2000. I thought that I'd review it here so that you can have a laugh at my expense. I've also conducted a review of the homepage of my current website so you can hopefully see the difference.

---

Thanks If You Answered the Questionnaire

I'd like to thank all of the subscribers who completed the questionnaire from the newsletter last week. So far, 44 subscribers have filled-in the questionnaire. However, I've only received requests for feedback on websites/brochures from 14 subscribers to date. If you completed the questionnaire and would like me to review your materials then you need to send me an e-mail with details.

---

> Video Review Of The Good, The Bad and The Ugly

I've decided to try something new in this week's newsletter so I hope it works out OK for you. Please be patient if the technology creates a challenge and wait for the video to appear on your screen. Also, make sure you've got your speakers on as there's sound too!

I've produced a video review of my brochure from the year 2000 using a neat piece of software known as Camtasia Studio. Then in the second half of the video I've done a quick review of my homepage so you can see the difference between provider-centred and client-centred materials.

Just visit the link if you want to stream it using Windows Media Player. It's 14 minutes, 27 seconds in length and 8.07MB in size.

To view the streaming video using Windows Media Player:

http://www.authenticpractice.com/thegoodthebadandtheuglyvideo.htm

So, are your materials in the good, the bad or the ugly?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

---

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

If you have received this copy of the Authentic Practice Newsletter from a colleague and you would like to receive future issues, then please visit the subscription page at http://www.authenticpractice.com/subscribe.htm. Thank you.

You have received this message because you have been subscribed as:

Name: name

E-mail: e-mail

This message is for subscribers only. If you did not subscribe to this list, please use the unsubscribe link at the bottom or contact me directly on (0845) 123 5105.