The Invisible Barrier

Did you know that there is an invisible barrier that can block prospective clients from deciding to use your coaching service? If you take steps to shrink or eliminate this barrier, you'll find more and more people decide to work with you. So what is it?

Whenever a prospective client is considering working with you there is a certain amount of uncertainty involved. Who shoulders this in dealings with your practice - you or the prospective client?

You see, before a prospect decides to move forward and use your coaching services they are silently wondering if it will work out for them. They may also be worried that things may not work out at all. They may be concerned that they'll make a wrong decision and end up looking dumb.

Often, potential clients decide to procrastinate and not become a client at all so you both suffer. They don't get to experience the benefits of your coaching and you don't get to attract another client into your coaching practice. So, how are you dealing with these realities in your practice?

I prefer to deal with this invisible (though highly influential) barrier head on.

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Can I Help You with Your Most Pressing Question?

Over the past year I've been developing a series of products on different aspects of building a coaching practice. Over the next year I'll be releasing each on in turn - I'm just not sure which one to release first :-)

If you answer this ultra-short questionnaire to provide some feedback you can ask me the most burning question you have in your coaching practice and I'll give you a detailed and personal response.

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> Tips on dealing with the invisible barrier

Here are some tips on how to deal with the invisible barrier in your coaching practice:

1. Prepare for it - Appreciate that this barrier exists and develop ways to counteract it in your practice.

2. Address it - Address this in the conversation with the prospective client if it arises or bring it up pro-actively. For example:

"I can understand that you may be unsure if my coaching service is right for you at this point in time. I'm sure you don't want to move forward and then discover that it's not right for you."

3. You take the chance, not them - Instead of letting them take a chance on your service, change things so you take a chance on them. For example:

"Here's what I recommend we do. Let's move together into the first month of our coaching relationship so you'll be able to experience the benefits you desire. If you get to the end of the very first session and you decide that it's not for you, just let me know and I'll return your fee in full."

By the way, if you'd like to experience the benefits of my services (such as the Practice Starter Program) 'on my chance rather than yours' then just send me an e-mail to request your complimentary consultation.

So, how are you dealing with the invisible barrier?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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