The Most Wanted Response

I often have the opportunity to review the brochures and websites of coaches and sometimes I'm left aghast. I often think - what were they thinking? It appears that some coaches put together their marketing materials without real thought of who the materials are for or what goal they want them to achieve.

Many coaches copy the brochures and websites of other coaches. And by the way - I'm certainly not pointing fingers here. I did this in the very early days of my practice when I didn't know any better. I copied (with permission of course) the brochure of a successful coach and simply changed the name, profile and photo with most of the other elements intact. Disaster!

This approach can be an expensive indulgence in terms of time, m0ney and effort. What's more, the deflation afterwards if the materials don't generate enough clients can be even more damaging in terms of lost motivation and momentum. I've lost count of the number of coaches who say that they are close to 'throwing in the towel'.

Here is a question that you can ask yourself whenever you are writing anything that is designed to attract clients into your coaching practice:

What is your most wanted response?

What do you most want the prospective client to do after reading your brochure or website for example? To call you? To send of for a complimentary report? To request a complimentary consultation? Once you know this you can then design the content so it leads people in that direction. Simple eh? Yet so few coaches seem to be aware of this or apply it.

You can use this question for each part of your brochure and website too so that every element helps the potential client to take the most desirable steps forward.

For example, the most wanted response I want people to take on my home page is to sign-up for the report. Period. The majority of the content of the home page is designed to encourage that response.

In another example, you may want the final page of your brochure to encourage people to call you for a complimentary consultation. Has it been written to help you to achieve this?

Have a look at each page of your current materials and ask yourself - what do you most want the client to do (or think) after reading each section? Are your current materials achieving this? If not, what can you do to change things?

So, what is your most wanted response?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

---

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

If you have received this copy of the Authentic Practice Newsletter from a colleague and you would like to receive future issues, then please visit the subscription page at http://www.authenticpractice.com/subscribe.htm. Thank you.

You have received this message because you have been subscribed as:

Name: name

E-mail: e-mail

This message is for subscribers only. If you did not subscribe to this list, please use the unsubscribe link at the bottom or contact me directly on (0845) 123 5105.