The Only Reason People Want You

If I were to ask you for the main reason that clients want to work with you, would you know what it is? It surprises me that very few coaches can answer this question immediately. Most require more time and thought. That's disastrous and here's why...

If you are not crystal clear on the main reason that people work with you as their coach, what reasons are you giving prospective clients to choose you?

So what is the main reason?

In essence the only reason that people work with you is to receive the results they get from your coaching process. Despite your possible delusions they are not really interested in coaching at all - they are mainly focused on the results that it can help them to achieve.

Case in point. Do people really want to spend an hour with you on the telephone whilst you coach them or do they want the benefits they'll receive once they carry out the actions they agree to?

You see, on the whole (sweeping generalisation coming up...) people are self-centred and focused mainly on their own needs and wants. If they could get the results they desire by not utilising your coaching services they would do... but usually they can't. Now, here's the big kicker...

Can you confidently and instantly articulate the results that people get from working with you? I find that most coaches struggle to do this and that's precisely why they struggle to attract more clients.

Now here is an even more important question to consider:

If you can't clearly articulate the results people get from working with you, how on earth do you expect the prospective client to work out it out?

Note: If you don't do this you are effectively leaving it to prospective clients to bust their brains trying to work it out for themselves. This is crazy right? Go on, spell it out for them :-)

---

Client-Attracting Newsletter F'ree Teleclass 20th July

Would you like to start a newsletter for your coaching practice but you're unsure where to start? Do you want to attract clients by using a newsletter?

Over the past couple of years I have built an international coaching practice from this newsletter. Last month I can attribute £2,500 of invoices directly to from this source. In this teleclass, I'll share how you can use a newsletter to attract clients and build your practice.

If you'd like to join the f'ree teleclass on Wednesday, 20th July at 8.00pm UK time, then please send an e-mail. If you don't receive the confirmation e-mail, then e-mail me and I'll send the details on to you personally.

---

> Tips on finding the results

Here are a few tips to help you to discover the results that clients get from working with you as their coach:

1. Dip into the past - Have a look at the clients you've worked with in the past and consider the bigger picture. What were the ultimate benefits and results they gained from working with you?

Have a look at your previous client files and notes to discover the actions they took and the real tangible results they achieved.

2. Back to the future - Now consider the clients you are currently working with. Project yourself into the future and identify the likely results that they are going to receive from working with you.

3. Delve a little deeper - In addition to identifying the individual results, consider the ultimate benefits that people get from working with you.

For example, you may have helped someone find a career they love. What are the ultimate benefits here? A sense of satisfaction, peace of mind, etc.

4. Ask - An easy way to identify the benefits people get from working with you is to ask your current and past clients. By doing this you'll also have develop a source of testimonials that you can use too.

P.S. On Monday I sent out a once-in-a-blue-moon e-mail to you asking you to recommend this newsletter to your coaching friends and colleagues. This was not an issue of the newsletter as I'll make sure that I always deliver valuable content in every edition I send to you.

If you'd like to Recommend-a-Coach to this newsletter then please do so and remember that you'll get a complimentary audio too.

So, what's the only reason people want you?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

---

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

If you have received this copy of the Authentic Practice Newsletter from a colleague and you would like to receive future issues, then please visit http://www.authenticpractice.com/subscribe.htm. Thank you.