Tips from George Metcalfe

If you had the opportunity to ask someone with vast experience in the coaching world about their tips on attracting clients do you think their comments would be valuable? Of course they would be.

Well, I asked the delightful George Metcalfe what his top tips would be for coaches struggling to attract clients in the UK. Here was his response...

1 Attend lots of networking meetings and try to take some kind of office in the organisations, whatever.

2. Tell everybody that you will coach people for free but always ask for testimonials and referrals.

3. Take up any opportunity possible for public speaking to anybody who will hear you.

4. Always ask for referrals and ask for help in getting new business.

5. Make it clear exactly what you want and what you want to do.

6. Give examples of coaching stories or successes whether they're yours or somebody else's.

7. If somebody asks what you do, do not go into a boring explanation of coaching but ask the key question, "what is bugging you right now?" after these questions are answered, the potential client will be quite often ready to appoint you as coach.

8. Listen out to what other people want and be prepared to give referrals to them.

9. Coach absolutely everybody whether they realise or not.

10. Get to know as many other coaches as possible so that you will be well known within the coaching community.

11. Don't be held back by your apparent lack of knowledge. Coaches do not need knowledge, only the ability to ask questions and be empathetic and challenging.

How many of the points above are you implementing on a regular basis in your coaching practice?

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What Are You Doing on Monday 11th April?

Would you like to attend the Coaching Essentials Conference in London focused on how you can attract more clients as a coach? To find out more have a look at the programme for the day. I hope to see you there.

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> Observations on the tips from George...

So what did you get from the tips from George Metcalfe? Here are my observations of his valuable tips...

1. They're within your control - all of the tips above are within your control and therefore you can do something to improve your situation. If you want to get different results in your practice then consider implementing the tips that are most applicable to you.

2. You need to be pro-active - there is a great emphasis in these tips of going out there and making things happen. Remember that activity breeds results. People will not come knocking on your door and your telephone will not ring off the hook if you simply sit at home.

3. Go the extra mile - note that his tips have an emphasis on doing all that you can, not just doing the minimum to get by e.g. attend lots..., tell everybody..., take up any opportunity..., always ask..., etc.

I'm reminded of the words of the great personal development speaker Bob Proctor who said "If you put a little bit in you'll get a little bit out. If you put a lot more in you'll get a lot more out."

So, how many of the tips from George Metcalfe are you implementing?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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