Using Teleclasses to Attract Clients

I'm often contacted by coaches who are investigating the possibility of putting on a workshop in an attempt to attract clients into their practice. Now, putting on a workshop can be a great way to attract clients into your coaching practice - depending on your target market of course. However, there are potential downsides...

For physical events where people meet up such as workshops and seminars you'll need a lot of planning. You'll need to book the function room and most probably place a retainer down to confirm the date. Oh - then you need to attract people to the venue whilst also developing the content. This can be quite a risky proposition especially if you don't attract the numbers you were expecting.

Teleclasses are a different kettle of fish. You can book a 'bridge line' for nothing (A 'bridge line' is a telephone facility that allows a group of people to dial the same telephone number and be on a group call). Also, there's no travel involved except perhaps going upstairs into a quiet room to deliver the call :-)

Here are two bridge line providers I recommend and use:

If your callers are happy to phone the US - FreeConference.com

You simply book your line for the designated time and away you go. I've been using these for a year now and the quality and reliability of their lines have been fantastic. You and your callers only have to pay for the call to the US bridge line.

Note: I use www.1899.com as this allows me to phone the bridge line for 1p/min with just a 3p connection charge. So an hour's call is just 63p - wow!

However, your target market may not be familiar or comfortable with calling the US. In that case, consider a UK 'bridge line' provider such as Powwownow . In this case you and your callers will need to phone an 0870 number which is usually 6-10p/minute depending upon your provider and the time of day.

But how do you then deliver a useful teleclass?

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How to Set Your Coaching Fees Teleclass

Are you unsure about how to charge for your coaching services? Maybe you feel uncomfortable discussing this topic with prospective clients. Well, on Wednesday, 21st September at 8pm (3pm EST and 12noon PST), I will be delivering an informative teleclass on how you can set the fees in your coaching practice.

To get your complimentary place on the teleclass, just send a blank e-mail.

If you don't receive details within 24 hours then please let me know and I'll send the details to you personally.

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> Tips on developing a useful teleclass

Here are some steps that you can take to use teleclasses as a way of attracting clients for your coaching practice:

1. Practice - If you've not used this medium before, consider inviting your friends and/or coaching colleagues onto some dry run calls.

2. Ask - Before developing your content, ask your attendees what they want well in advance of the call. This will help you to develop the content more easily.

I use another complimentary service from www.surveymonkey.com to send a pre-teleclass questionnaire and find out what people want to get from the call. This makes sure the content is relevant to their needs rather than my perception of their needs.

3. Develop Content - Use the responses from those who complete the questionnaire to develop the main content and focus of your teleclass.

4. Deliver Content - Once you've done the preparation - it's time to stand and deliver - or you could sit instead ;-)

5. Make an offer - Invite attendees to take a step closer to you, e.g. request a consultation, visit your website, request a report, etc. This will show you who is most interested.

6. Follow-up - After the teleclass, follow-up via e-mail with useful content and a restatement of your offering. For example, on all my teleclasses I send out a copy of the audio and usually include a useful handout too.

By the way, I use the steps once every month to get 30 people registering for the call, 12-20 turning up and then I average one new client for every call.

I hope the content of this issue was useful for you. Was it? Let me know what you think. If you'd also like to see some other topic covered in a future issue, just reply to this message.

So, are you using teleclasses to attract clients?

With very best wishes,

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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