What's Up Doc?

Wherever you are in the world, I'm sure that you've heard the famous catchphrase of the Looney Tunes cartoon character Bugs Bunny before. It also holds the key to helping potential clients to see the value in utilising you as their coach. Let me explain...

A common mistake I see many coaches make during the initial contact with a potential client is that they talk about coaching way too soon in the process. They suffer from a 'premature conversation' if you will. This normally leads to a discussion about what coaching is (and isn't) rather than how the prospect would like to change their life.

Before you have a conversation with someone about your services it makes sense to find out a lot about them first. What's wrong with their life at the moment? What would they like to improve? In other words, what's up doc?

Until you do this, any conversation you have about coaching is out of place and frankly irrelevant. If the person does not indicate that they have a problem and would like a way out of that problem, why on earth would they consider your coaching service as a potential solution? Hmm something to think about :-)

---

Free Teleclass

5 Key Strategies to Attract More Clients
into Your Coaching Practice in 2005

Do you want to have a lot more clients in your practice next year than you've had so far this year? On Wednesday, 24th November at 8pm UK time I'm delivering a teleclass on the 5 key strategies you can implement into your coaching practice to help you to attract a lot more clients in 2005.

To book your place, e-mail me and you will be sent full details about this informative teleclass. There will also be comprehensive notes sent out to participants after the teleclass. It's free too:-)

P.S. If you do not receive an automated response within 24 hours, then please email me to let me know and I will forward you the details personally.

---

> Tips for better initial conversations

Here are some tips to help you to improve your initial contact with a potential client:

1. Their Headache - Spend some time finding out about the client and what they would like to change in their life. What are their main headaches? What's bugging them? What keeps them awake at night?

Until the client verbalises and acknowledges that they have something in their life that they would like to change anything that follows is just chit chat.

2. Their Solution - Once a client has acknowledged that they have a problem, then spend some time finding out what they would like to have as a solution. What would they like to be different? If they could have the problem removed, how would that be? What would life be like if they eliminated that problem from their life?

Until you have an idea that the client is looking for a way out of their problem, hold back from mentioning your services.

3. Your Pill - Once you have a clear idea of what the potential client's problem is and what they are looking for you can then position yourself as the person who could potentially help them.

Until they recognise that they have a headache and would like to eliminate it, why would they consider your pill as a potential solution?

So, what's up doc?

P.S. Would you like to access all 52 issues of the Authentic Practice Newsletter from the past year? If you recommend this newsletter to 3 of your coaching colleagues using the tell-a-coach form, then you will receive a link to the archive area. Complete the simple tell-a-coach form and you can access the useful marketing tips for your coaching practice and benefit immediately.

With very best wishes,

Authentic Practice
helping coaches to get more clients
3 Larchdene Avenue
Wollaton
Nottingham
NG8 2PF

Website: http://www.authenticpractice.com

Tel.: (0845) 123 5105
Mobile: (07811) 262 111

---

I hope that you have enjoyed reading this issue of Authentic Practice and have found the information valuable. Please forward this issue onto any friends or colleagues that you think would benefit.

I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice that makes a bigger difference in the world.

If you have received this copy of the Authentic Practice Newsletter from a colleague and you would like to receive future issues, then please visit the subscription page at http://www.authenticpractice.com/subscribe.htm. Thank you.

You have received this message because you have been subscribed as:

Name: name

E-mail: e-mail

If you would like to change your details or cancel then please use the links at the bottom of this message.