What's Your Conversion Rate?

Do you have an answer to this vital question? If not, you could find yourself looking for more prospective clients than you really need to. Why? If you can focus on increasing your conversion rate instead, you can decrease the number of prospective clients you need to see to attract the same number of clients into your coaching practice.

In my experience working with coaches, less than 10% even have a figure for their conversion of prospects into clients and only a few more realise know how to calculate the number in the first place.

Taking a step back, do you even know what a conversion rate is as it applies to your coaching practice? Let me provide a simple definition in plain English:

Your conversion rate is the figure you get when you divide the number of people who decide to become clients by the total number of people who enquire about potentially using your coaching services.

For example, let's say you get 10 people enquiring about your services and 4 decide to become clients in your coaching practice. Your conversion rate is then 40% isn't it? Now if you're not measuring this you don't know where you stand, i.e. you don't know how good or bad your conversion is.

Focus on improving your conversion and you will need to see less prospective clients to attract the amount of clients you desire. Put another way, you'll need to kiss less frogs to attract your Princes/Princesses :-)

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What's Your Biggest Marketing Mistake?

Do you know the biggest marketing mistake you're making in your coaching practice at the moment? If not, it could be hurting your coaching practice unnecessarily. In my time helping coaches to build their practices, I've found that there are 5 common mistakes coaches make in attempting to attract clients. Are you making these mistakes?

On Wednesday, 30th November at 8pm UK Time (3pm EST, 12 noon PST), I'll be delivering an informative teleclass on The 5 Biggest Mistakes Coaches Make in Their Practice. If you'd like to be a part of this complimentary teleclass, just send a blank e-mail.

If you don't receive details within 24 hours, then please let me know and I will send them on to you personally.

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> Tips on improving your conversion

Here are some tips on how you can improve the conversion of prospects into clients in your coaching practice:

1. Measure It - The first step is to become aware of what your conversion numbers are like. Either look back at your notes to calculate your conversion so you can get a feel for how good (or bad) it is.

Also, commit to measure the conversion figures in your coaching practice from this day forward.

2. Track It - Once you measure your conversion it is vital that you consistently track the figure to monitor the trends. This will help you to know if your conversion is going up or down and you can take corrective steps if required.

You may want to consider plotting a chart of your conversion figures so you can see the trend more clearly.

3. Improve It - Begin to look at each step in your conversion process and ask how you can tweak it to increase your conversion rate. Remember, if you double your conversion rate, you'll halve the number of prospective clients you need to see to attract the same number of clients into your coaching practice.

P.S. Here is an article I wrote last year that describes the process I use to get 75-80% conversion from the enquiries I receive:

http://www.authenticpractice.com/convertingenquiriesintoclientspart2.htm

So, what's your conversion rate?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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