Why Coaching as a Business Sucks

Over the past few months I've been learning from two world leading business mentors in the US. In our exchanges we've explored various business models together with the advantages and disadvantages of each. It's led me to a very strong conclusion...

The way most coaches 'choose' to build their coaching business sucks. There's no other way to put it without jolting you to reconsider your approach. Why?

You see, most coaches focus mainly on one thing in their marketing - getting more one-on-one clients. The more the merrier they say. Not so...

If you go down this road you may fill your practice but at the same time you effectively create a job for yourself. If you are not on the end of a phone or face-to-face with your clients - you don't earn a red cent. Now that sucks - big time.

You only have so many hours in the day and even if you fill your practice to the brim, you'll end up at a point of saturation in the size of your coaching practice.

How do I know? Because I've done it and 'won' the proverbial T-shirt.

So please get some fresh air, give yourself a good shake and take a look at the direction you're heading with the model you are currently using to build your coaching practice. Are you just digging yourself further and further into the time-for-money exchange trap?

How to 'Un-suck' Your Coaching Practice

Here are some points to consider to reduce the likelihood that you have a coaching practice that sucks:

1. Look for Time Leverage - Look for ways that you can leverage your most precious resource of time so that you generate more from less.

For example, you may want to move into delivering group coaching (or training) so that you can reach more people in a given hour of your time.

2. Look for Effort Leverage - Look for ways that you can get more results from your efforts.

For example, if you take the time to produce information once (e.g. in a book or information product) then you can generate returns from it many times over - often without you being there to deliver it. Now that is nice :-)

3. Look for Money Leverage - Can you see ways that you can utilise your financial resources to gain more leverage?

For example, you may decide to hire other people to perform tasks that are cheaper than your own hourly rate. Just because something needs doing in your coaching practice doesn't necessarily mean that it needs to be performed by you! This especially applies to tasks that you don't enjoy or aren't suited for.

I hope you find this week's newsletter thought provoking and that it's got you to examine your approach to building your coaching practice. If you found it useful do let me know by sending me an e-mail OK?

So, can you see why some coaching businesses suck?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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