Why You ?

Have you ever thought about the people who are making the decision to begin to work with a coach everyday? The important question for you to consider though is - why would they choose you? Can you answer this question easily? If not, this may be a key source of your client attraction challenges.

You need to appreciate is that there are a lot of coaches out there all competing for the given supply of clients. In fact, in the UK alone I'd estimate that there are around 10,000 trained coaches at the moment.

Oh, and this doesn't include the plethora of consultants, trainers, NLP practitioners, etc who have decided to hang out their shingle and label themselves up with the title de jour.

Plus, don't forget to add in the other coaches from around the globe who can all deliver their service over the telephone too. It sounds threatening doesn't it? It is.

Given the situation above, you need to find a way to differentiate yourself and your practice to give people a clear reason to choose you. Are you doing this?

If you are you will already be experiencing the benefit of having a clearly defined USP (Unique Selling Proposition). If not, you may find that further struggles lay ahead. Don't worry though because you can change things.

Giving people a reason to choose you

Here are some points to consider to help you to identify reasons for helping people to make the decision to choose you:

1. Ask clients - Speak with your clients and ask them why the chose you. What was it about you and your coaching service that made them select you over and above the other coaches they considered?

If you go through this exercise thoroughly, I'm sure that you will find it enlightening and productive. You'll be surprised at the reasons people give for choosing you.

2. Ask yourself - Take some time out to reflect on what makes you special and unique. What are your passions and your strengths? What areas of coaching are you most interested in and drawn to?

Use your answers to the above questions to identify ways that you can further differentiate your coaching service from others and make your coaching service more 'you'.

3. Look at the competition - Have a look at who else is offering coaching services and could be considered to be your competition. What makes them unique? What makes you different from them?

If you take the time to look at the competition you'll most likely find that the majority of coaches will be undifferentiated. They'll be drowning in a sea of sameness. This is good news for you. Put in the effort to differentiate yourself and separate your coaching practice from the rest of the pack and you'll be ahead of the game.

I hope you found this week's newsletter instructive and do e-mail me to let me know your thoughts on it.

So, why would people choose you?

With very best wishes,

Shaun

Authentic Practice
helping coaches to get more clients
45 Capitol Court
Old Coach Road
Wollaton
Nottingham
NG8 1GX

Website: http://www.authenticpractice.com

Tel.: (0115) 928 3070 or (0845) 123 5105
Mobile: (07811) 262 111

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I work with coaches who have a strong desire to help others but are currently struggling to get clients. I help them to attract more clients and create a stable coaching practice to make a difference in the world.

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